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Brand Story - Dharatari What is Dharatri by AYUSH? As our tagline - “closer to our roots” carefully conveys, Dharatari is an initiative by AYUSH (Adivasi Yuva Seva Sangh), that aligns with the theme of Indian Government’s campaign - VocalforLocal - by bringing people closer to their forgotten roots. Dharatari by AYUSH is centered on promoting and preserving the cultural intellect and traditional knowledge of the tribal community of North Sahyadri, by establishing and practising a system to optimize and improve the competency of the community in the long run. We are a community-based organization, proprietors, an authorized user of Warli Painting Geographical Indication registered under the Intellectual Property Rights Act. We are working towards building an alternative livelihood for the tribe through the social entrepreneurship model. The tribe is all about their culture and beliefs and we are paving a way for them to make a living by preserving and promoting their culture. Our approach Dharatari by AYUSH is working towards becoming a global community-based platform that is primarily focused on utilizing the commercial potential of the World Wide Web, the efforts for branding and product development, investment in the capacity building along with ensuring a direct market reach. Our platform will play a vital role in strengthening the artistic, design, marketing and management skills of the tribals in order to improve their market reach, boost the production and add to the quality of their products - and in turn, contribute to their economic empowerment. Our story “Dharatari” (धरतरी) is a tribal word which originates from a group of tribal languages which have been in use from ancient times. The word translates to “Mother Earth” in English - and our story is just another heartwarming saga about giving back to the community, but with an extraordinary journey. We are closely working together with the tribal communities; empowering them by promoting the values of Warli art and the tribal culture - strengthening their ecosystem by connecting their art to the rest of the world. Our mission to put North Sahyadri on the global map and make the art, built by the people who bring the most authentic value and art, accessible to all. We bring authentic Warli art straight from the source to the art lovers. Know More (Link to Warli Art page) How we began: Dharatari’s origin - Commercial Potential - Preserving the value of the Aadivasi value system The true origin of Dharatri (not the actual inception) happened when Sachin - the founder of AYUSH moved to Mumbai for his higher studies. His short tryst with Mumbai helped him realize the importance of the Adivasi Value System (which seemed missing in the city of dreams). But, Mumbai had something North Sahyadri didn’t - access to the tools of development - good education, skill development initiatives and access to global trade platforms. There came Sachin’s ‘flash of genius’ - to uplift the status of North Sahyadri while preserving the Adivasi Value System - to raise the commercial potential of his community through better education, career guidance, skill development initiatives to hone their existing skills and access to a trade platform with global audience. This led to the birth of AYUSH, which later paved the way for Dharatri. Dharatri envisions becoming a platform which helps strengthen the community's economic condition with the use of modern technology while preserving and promoting the Adivasi Value System, which was vanishing with time. Over the years, AYUSH & Dharatri has transformed the lives of a huge chunk of the working tribal population. While Dharatri acts as a platform that connects the local Warli art practitioners with the rest of the world, directly - AYUSH enables them to improve their efficiency and lower the competitiveness by providing access to the latest tools, equipment, technology that lowers their Vision: Empower the tribal community by promoting their Art, Culture, Traditional knowledge, Intellectual, values on a global platform to add value to their life and the economy - strengthening the ecosystem simultaneously. We work to: -Empower the tribal community with an alternative livelihood -Inspire the world with their Art, Culture, Traditional knowledge, Intellectual, values -Improving the economy of the tribe -Preserving their Cultural Intellect & Traditional Knowledge Mission: To furnish the experiences and skills of the tribal community and work with them to improve their economy and strengthen a collaborative model of sustainable development of Tribal community. Brand Philosophy: Art not only narrates a story from the past but can also serve as an inspiration or a moral compass for the future. What is so intriguing about Warli art is that it speaks of, respects and celebrates nature and life. As a brand that originates from the same

Member since 13 September 2021
Adivasi Yuva Seva Sangh
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Sachin Satvi

Fashion

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Adivasi Yuva Seva Sangh
0 Followers

Sachin Satvi

Fashion

Adivasi Yuva Seva Sangh

We are Registered Authorised User of Warli Painting Geographical Indication. We are Social Entrepreneurship working for promoting Adivasi life values, Traditional Knowledge and contributing to strengthening community economy

Adivasi Yuva Seva Sangh

We are Registered Authorised User of Warli Painting Geographical Indication. We are Social Entrepreneurship working for promoting Adivasi life values, Traditional Knowledge and contributing to strengthening community economy

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